Tourism Australia's collaboration with Nicky Wu
Monday, February 17, 2014
Tourism Australia in collaboration with popular Chinese actor and ‘Mandopop’ singer Nicky Wu have won the best ‘Branded Content’ award in the WeiFilm Festival 2013 held on 20 January in Beijing. The award was a result of Nicky Wu’s trip to Australia where he traveled to NSW and Queensland in October 2013 as part of a major tourism promotion with iQiyi, one of China’s most influential and popular video sites.
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(Courtesy: Tourism Australia)